SERVICES

DIGITAL

• Google Search Ads

• Google Display Ads

• YouTube Ads

• Facebook Ads

• Instagram Ads

• Web Design

• Retargeting

• Geo-targeting

TRADITIONAL

• Television

• Radio

• Newspaper

• Billboards

• Graphic Design

• Branding

• Print

Digital & Traditional Marketing

The sole purpose of a business is to generate revenue. Needless to say, that can’t be done without an established marketing strategy. For a long time, businesses have strived to promote their services or products through signs, billboards, direct mail, cold calling, and more.

Though, after the advent of the internet, digital marketing has become the golden standard. Why? That’s because half of the world’s population uses the internetMany of these people use the internet to find local businesses, shop for online products, and find solutions to their problems.

So, does that mean that traditional marketing is dead? The answer is the contrary. According to EventTrack 2018, 85% of consumers stated that they were likely to purchase after having a face-to-face experience with a brand. This statistic alone proves that “old-school” marketing is still effective.

However, traditional marketing is more effective when it’s paired with high-performance digital marketing methods. Do you want to know how you can achieve long-term success with multiple audiences through both traditional and digital marketing?

This in-depth article will detail how you can develop a unified marketing approach to boost your revenue and brand’s proximity.

What is Traditional Marketing?

Traditional marketing existed far before digital marketing, and it’s still very effective to this day. You can aptly define traditional marketing as any offline series of promotions that are designed to provide consumers with a face-to-face experience of a brand.

Standard examples of traditional marketing include:

  • TV Commercials
  • Billboard Ads
  • Flyers and Brochures
  • Promotional Items

Although many statistics may seem to indicate that digital marketing has surpassed traditional marketing in terms of efficiency, there isn’t any concrete evidence to prove so.

What is Digital Marketing?

To put it simply, digital marketing is the process of promoting one’s organization through a digital medium, or commonly the internet. Since the rate of internet users has skyrocketed recently, digital marketing has become an imperative activity for modern-day businesses.

Classic examples of digital marketing include:

  • Search engine optimization (SEO)
  • Link Building
  • Paid Search
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

When done correctly, digital marketing can generate continual leads and countless sales opportunities for any business. Though, it may take more time to achieve actual results than a traditional marketing strategy.

Benefits of Traditional Marketing

Traditional marketing strategies have existed for several decades. The basis of these strategies paved the way for current marketing strategies businesses use today, both traditional and digital.

Although the internet has taken form as the world’s most widely-used resource, consumers are still wildly familiar with traditional marketing techniques, such as billboard ads and TV commercials.

In fact, traditional marketing may just be the most effective measure you can take, depending on the products you’re trying to sell. For example, if you’re a dentist and would like to promote your services to your area, you could try taking out an ad from your local TV network.

Why? Nearly 96% of all U.S. families own a television. That’s far more people who own a television than a computer or smartphone. This means that traditional marketing techniques, like TV commercials, are still some of the greatest ways to reach your target audience.

Furthermore, another great benefit of traditional marketing is that it resonates well with all generations. It’s fairly apparent that older generations, such as Baby Boomers and Gen-Xers, relate deeply to traditional marketing methods.

However, the same is true for Millennials as well. According to a recent study, Millennials hate ads. The younger generation considers ads to be intrusive and would prefer to surf the internet, watch videos, and browse social media without seeing too many ads.

Since many businesses rely on paid search and social media ads to stay in business, this fact can be detrimental. Though, if you consider what traditional marketing can do for your business, you may find a way to reach this younger generation.

For example, trade shows present marketers with the perfect opportunity to promote their brand. People who participate in trade shows fully understand that the theme of the event, which means that you will be marketing with them, and not at them, like the previous study explains.

That’s not all. Flyers, brochures, and even business cards are also a great way to market to Millennials. If you are running a travel company and have an upcoming promotion for a trip to Italy, you can simply provide flyers and brochures to anyone that visits your office. This way, you can give potential clients a chance to contact you whenever they’re ready to work with you, instead of bombarding them with ads. Consumers, regardless of their age, readily appreciate genuine face-to-face sales opportunities.

Overall, traditional marketing’s major benefit is face-to-face interaction. Since people live ordinary lives outside of a digital medium, traditional marketing methods are more effective for reaching people offline, which can lead to increased conversion rates and interpersonal sales opportunities.

Benefits of Digital Marketing

As it was stated previously, every business should rely on digital marketing to generate more leads and sales opportunities. Unlike traditional marketing, digital marketing methods carry the following benefits:

Wide Reach:

Billions of people use the internet every day. From Baby Boomers to Millennials, you can reach any generation by promoting your brand online. While TV commercials and billboard ads can reach millions of people at a time, research has proven that people are more likely to search for local businesses online. By marketing online, your business has the benefit of reaching consumers who’ve already made up in their mind that they need to spend money on a product or service you offer.

Low Cost:

Marketing and advertising costs are one of the largest financial obstacles for an organization. While big businesses may have no problem spending millions of dollars on TV commercials, billboard ads, and print ads, this is nearly impossible for small businesses. For a fraction of the cost of traditional advertising, you can develop a digital marketing strategy that is just as impactful.

In addition, email marketing and social media advertising (Facebook Ads) are relatively inexpensive and you can get started with just a few bucks per month.

High Return on Investment:

Nothing matters more to a business than what they can get back for what they plan to spend. Rightfully so, marketing isn’t cheap, and you’ll ideally want to receive back more than what you spend on any strategy. Fortunately, many digital marketing strategies are designed to be cost-effective, while giving you a high return on your investment.

SEO, for example, is a long-term digital marketing initiative in which a business can increase their online ranking. While it can cost several thousand dollars to do so, the top search result on Google receives 33% of the search engine’s traffic. Considering that billions of people use Google every day, the return is much greater than the investment if you prioritize creating an SEO strategy.

Easy to Measure:

The progress of a digital marketing campaign can be easily ascertained. Compared to traditional marketing where you have to wait months to measure your progress, with a digital campaign you can know immediately how your ads are performing. There are countless online tools that allow users to measure website and SEO analytics.

Also, with an email marketing campaign, you can even see which of your subscribers opened and read your emails to formulate solutions accordingly.

Easy to Adjust:

Knowing how well your campaign is performing will help you understand how to proceed. With a digital marketing strategy, you can effortlessly decide to invest more money into a successful campaign, or adjust a campaign that needs a bit of work.

Traditional marketing campaigns often require a mountain of paperwork if you want to adjust your ads. This means that even if you’ve determined that you aren’t getting an optimal return from your ads, you’ll have to wait until your agreement is over before you can adjust or pull them entirely.

*Contact us for more information if you do not see a marketing service listed above.  More services offered.