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• Graphic Design
Digital & Traditional Marketing
The sole purpose of a business is to generate revenue. Needless to say, that can’t be done without an established marketing strategy. For a long time, businesses have strived to promote their services or products through signs, billboards, direct mail, cold calling, and more.
Though, after the advent of the internet, digital marketing has become the golden standard. Why? That’s because half of the world’s population uses the internet. Many of these people use the internet to find local businesses, shop for online products, and find solutions to their problems.
So, does that mean that traditional marketing is dead? The answer is the contrary. According to EventTrack 2018, 85% of consumers stated that they were likely to purchase after having a face-to-face experience with a brand. This statistic alone proves that “old-school” marketing is still effective.
However, traditional marketing is more effective when it’s paired with high-performance digital marketing methods. Do you want to know how you can achieve long-term success with multiple audiences through both traditional and digital marketing?
This in-depth article will detail how you can develop a unified marketing approach to boost your revenue and brand’s proximity.
What is Traditional Marketing?
Traditional marketing existed far before digital marketing, and it’s still very effective to this day. You can aptly define traditional marketing as any offline series of promotions that are designed to provide consumers with a face-to-face experience of a brand.
Standard examples of traditional marketing include:
- TV Commercials
- Billboard Ads
- Flyers and Brochures
- Promotional Items
Although many statistics may seem to indicate that digital marketing has surpassed traditional marketing in terms of efficiency, there isn’t any concrete evidence to prove so.
What is Digital Marketing?
To put it simply, digital marketing is the process of promoting one’s organization through a digital medium, or commonly the internet. Since the rate of internet users has skyrocketed recently, digital marketing has become an imperative activity for modern-day businesses.
Classic examples of digital marketing include:
- Search engine optimization (SEO)
- Link Building
- Paid Search
- Social Media Marketing
- Content Marketing
- Email Marketing
When done correctly, digital marketing can generate continual leads and countless sales opportunities for any business. Though, it may take more time to achieve actual results than a traditional marketing strategy.